Ottawa Redblacks

Ottawa Redblacks
Branding and Logo Design - Analyzing the New Ottawa REDBLACKS Brand
by
David Dayco
The addition of the new Ottawa franchise in the CFL is reason to celebrate for most Canadian football fans, but the announcement of the new team name and logo has been met with some controversy. Designing a sports logo and uniform is probably one of the most difficult challenges for a designer because the audience is so deeply and emotionally invested in the product. No matter what comes off the drawing board it will always fall short of the epic emblem every fan wants for their beloved franchise, and will almost assuredly be met with disdain, at least initially.
http://ezinearticles.com/?Branding-and-Logo-Design---Analyzing-the-New-Ottawa-REDBLACKS-Brand
id=7785671 - Jun 12, 2013
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